It's about pride and respect in what you wear and who you are. It's bein' real and bein' you. Trend is short. Style is forever.

From its humble beginnings in Queens, New York, FUBU has become an icon in urban clothing. Founded by Daymond John, J. Alexander Martin, Keith Perrin and Carl Brown in 1992 when fashion designers weren't paying attention to the urban market.

Since then, the brand has been seen and worn all over the world by countless stars from New York to Manila.